The marketing objective of A Fabulous Affair is to capture a 20% market share by establishing a large customer base of corporate clients and private parties.  The company will start off by servicing an elaborate fund-raiser for the Star Foundation.  The fund-raiser is anticipated to be a media bonanza.  The company will entice the media further with press releases and a bit of celebrity name dropping.  The publicity that will be generated from this event will provide A Fabulous Affair with a niche in the market and most importantly a large clientele to draw from initially.

The company intends to increase its market share even further and implicitly become more competitive in the party and event planning industry by acquiring accounts in the entertainment industry and servicing production companies on location shoots and for wrap parties.